On this 5-day shoot, organized by Ogilvy in Sydney for their 2004 IBM Asia campaign -- Mainland China, Taiwan, Hong Kong, Malaysia and Singapore -- I worked not only as photographer but also as producer on the ground in Beijing. This entailed the finding and hiring of 14 talent, makeup and hair stylist, scouting and contracting of 3 locations, hiring and contracting of workers to build a set from raw materials based on the art director's specifications, and budgeting. The entire shoot from start to finish cost 19,000 USD.
All images Copyright (c) 2005-2013 by Shannon Lowell Frady

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